Skip to content

Corporate Principals

Corporate Principals:



Alan M. Shafer — President and Chief Revenue Officer with both corporate and entrepreneurial success in sales, marketing, branding and executive leadership. After 30 years with IBM Corporation culminating as Director of Marketing and Chief Merchandising Executive, he has gone on to lead the launch of numerous small business ventures.


Robert J. Begley — Chief Financial Officer. Bob was Chairman and CEO of Begley Drug Co. for 17 years, a NASDAQ public company with gross revenues of $180 Million before successfully selling the company to Rite Aid. Shortly after, he founded Robert J. Begley Consulting to help early stage companies mitigate their growth risks.


Tom Muskopf — Founder and Chief Design Officer of New Box Products LLC. Tom has over 40 years electrical, mechanical, software and manufacturing engineering experience, with 10 of those years as Lead Engineer on a variety of aerospace products and industries.


Joanne Muskopf — Founder and Chief Administrative Officer of New Box Products LLC. Joanne has over 20 years as an Operations Manager within the financial banking industry, with an additional 12 years as Office Manager in the tax preparation business. Her attention to detail analytics has won her acclaim and awards.


Dr. Thomas Reich — Brand Development Officer with business startup experience in the music and business consulting industries, with over 50 gold and platinum records and numerous marketing awards to his credit. Dr. Reich is also a contributing editor for the New York Times.


Matthew L. Bell — Finance Director and Controller. Matt has been a Florida Certified Public Accountant since 2002 and has worked in the public accounting industry for over 18 years.  He is one of the founding members of Harding Bell International CPA Firm, a domestic and international tax and consultancy firm with offices in Kissimmee and Lake Wales, Florida, focusing on international corporate and individual capital funders and high net-worth individuals..